CincyTech has invested $250,000 in Skinny Mom, a Cincinnati-based online brand that provides health and lifestyle content to mothers. The investment comes from the recently closed CincyTech Fund III, and follows a $100,000 initial investment from CincyTech last March.
Skinny Mom is the brainchild of Brooke Griffin, a former fitness professional, Bengals cheerleader and mom. After struggling to lose the weight she gained during pregnancy, Griffin used her training to create a fitness and nutrition plan, and a blog was born in 2011.
“The first month, we had 100,000 page views,” said Griffin, “so I guess it was something other moms were looking for, too.”
Today, the Skinny Mom brand reaches more than 1 million unique visitors per month and connects with almost 500,000 women though social media and email. Skinny Mom currently employs eight full time, and is on track to top $200,000 in revenue this year.
Griffin says the CincyTech investment will allow Skinny Mom to round out its editorial team, bolster its technology including a mobile app, and focus on e-commerce, a new direction for the brand.
“Brooke and her team are quickly building a market leading brand in the branding capital of the world,” said Mike Venerable, CincyTech managing director of IT, software and health tech. “We are excited to continue our partnership with this additional investment. The Skinny Mom team consistently beats aggressive goals with ease. We expect great things from them in 2014.”